![]() The key consideration here is to focus on asking people who fit two criteria: The authors received feedback from people who read the book and used them as blurbs (and made sure to list their job titles, to gain more social proof):īlurbs are ideal to request from people in your network who are well known, important, or have important jobs. Early reviews can be moved up on the Amazon page, to round out the blurbs. If you’ve written a book before, your old reviews may be a good place to search for an extra blurb or two. You can also use customer reviews as testimonials. Any third party press adds credibility to you and your book regardless of whether the praise was directly for your book or not. Press from anywhere can make a difference-even from a relatively unknown media source. Having the New York Times even mention my book was significant social proof to a potential reader. The article itself was not resoundingly positive, but this was a positive mention in it, so I took it and put it on my book. ![]() The above example was a quote about my first book I Hope They Serve Beer In Hell. “Hilariously entertaining and thoroughly reprehensible.” However, another good place to find blurbs is in press or media attention you may have gotten from a media source. Most of your blurbs will come from people that you ask. You don’t know the names, but given their titles and accomplishments, you now take their comments on a book about fitness and training VERY seriously. Bethany Hart-Gerry, US Olympic Bobsled Team.Chris Hinshaw, Professional Triathlete, winner of Ironman Brazil.Javier Vazquez, Major League Baseball All-Star.Now, let’s look at how they are listed on the Chasing Excellence Amazon Page: You can also get blurbs from people who have high status positions.įor example, look at the blurbs for Chasing Excellence (a book about fitness and athletic training). Not all people know famous authors, and not all blurbs should come from famous authors. You’re trying to borrow the credibility and authority of a person, and sometimes that can be conveyed by their position, even if they aren’t famous themselves. That list forces his audience to not only give it a chance, but made the media take it seriously as well. Those people are all famous authors (at least to the type of reader to whom Adam wanted to sell). Look at the list of people who blurbed him: But his work had been influential on many famous authors, and he asked them to provide blurbs for his book. ![]() When it was published, Adam Grant was a fairly obscure professor, not well known outside of academic circles. You are using some of the credibility and status of the person giving the blurb, and reflecting it back on your book.Īn excellent example is, Give And Take. The more credibility and social status the endorser holds, the more powerful the blurb. Instead, people pay attention to who gave the blurb, and judge your book based on the person endorsing it. Most people do not pay much attention to what blurbs actually say, since almost all blurbs are uniformly positive. Quotes from Credible or High Status People Quotes from Credible or High Status People.There are three basic types of blurbs, and we’ll walk through each one in detail. In your press materials: This is definitely a place to put them as well, as they will help land you press. On your website: Another place to put them, though only one or possibly two tend to work here.ħ. On the Amazon/B&N book page: Putting blurbs in the book description or the About The Book section can add a lot of social proof to the book.Ħ. This is usually called the “Advance Praise” section.ĥ. Before the title page: If you have a lot of blurbs, you can put them on their own pages, usually right at the beginning of the book. Inside flap cover: This is for hardcovers usually, and they can go on the inside front or back of the book jacket, depending on various decisions.Ĥ. Back of book cover: You can usually put up to three of them here, without crowding the back.ģ. Front of book cover: Usually only one can go on the cover, and that would generally be from someone very high status to your audience.Ģ. Blurbs are multi-purpose, and can go several places.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |